Archive for November, 2008

Let’s Talk “Thanks” of the Holiday

Thursday, November 20th, 2008

Greetings! 

We have been on a roller coaster ride most of 2008 and it will probably continue through 2009. Our 401K is now a 101K, gas has experienced highs and lows rarely seen, and the business motto is “do more with less”. So what do we have to be thankful for this holiday season? More than you can imagine. 

 

I would like to invite you to make a list, yes write it down on paper, of the top ten things you are thankful for this holiday. After you have made the list, then look at each item and determine how you should say “thanks”. If it is a person’s love or friendship, how will you let them know? If you are thankful for your health, think of ways to continue to stay healthy. Use this holiday season to say thanks to your top ten. 

 

These behaviors and actions have an impact on the people to whom you say “thanks” and will enhance your image and brand. I am sure the impact will be positive. 

 

Please share with us your top ten list or parts of it and how you are going to say thanks. Something that you are doing may be just perfect for someone else to do as well. Idea sharing is wonderful! 

 

Have a great Thanksgiving, 

 

Nyda 

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Marketing Materials have a Loud Voice…

Thursday, November 6th, 2008

Greetings! 

The marketing materials you present to others shout, sing, whisper, and communicate in volumes. 

For some of you marketing materials are provided by the company with whom you are employed. While you may not have control over the color palette or design of the materials, you do have control over the presentation. 

Others do have the option of designing the content, selecting the color palette, the sizes of the materials, websites, in other words, every aspect of the process. Color palettes should be based on two considerations; one is your target market and the other is the industry or type of work you perform. For example, popular color palettes for financial institutions, accountants and lawyers are hunter green, medium to dark blue, and burgundy all accented with gold or silver. These color palettes represent stability which is important to the target market of this type of industry. 

No matter whether you do or do not have control over the marketing materials you use, here are several tips to ensure they speak “positive” voices about you and enhance your image and brand. 

  • Present business cards from a card holder, these are made in both masculine and feminine designs. 

  • Make sure business cards and other marketing materials are clean and not folded in any way. 

  • Brochures should not display any writing on them or incorrect information crossed out and the correct information written. 

  • Identify creative ways to utilize your brochures, websites, note cards etc., know the material content and use them as a tool to support your conversations effectively. 

Take time to review your marketing materials now to be prepared for the next months of holiday gatherings. Use these events to promote yourself, your business, products and services in a professional manner. 

Let the voice of your marketing materials sing beautifully! 

Nyda 

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