Boo! Halloween is coming….
Boo!
Halloween is right around the corner and the stores are sporting costumes, candy and all types of decorations. Companies are starting to talk about “dress up” for the holiday.
Recently one of my clients was talking about the costume she was putting together to wear to work. When she finished, it took everything I had not to let my mouth drop open. I thought to myself that she must be out of her mind to wear that!
Sooooooo, as the image and brand consultant that I am, I had to question her. Using open ended questions to gain information, I probed for a reason as to why she would want to take a ”blow to her image”. I cannot tell you exactly what the costume was going to be; however, it would certainly gain attention. I am sure you get the picture.
As she explained her reasoning to me, I searched for the right words and how to position them to get her to see that what she was about to do would surely backfire. After several minutes of discussion, she looked at me and said that she “got it”. She thanked me for being honest with her and bringing this potential mistake to her attention.
My reason for discussing this is to ask those of you who are managers or the person that will give the “okay” for a Halloween dress up day at work to offer some “scary tips”. Remember that there are people who have no clue about the impact of their behaviors and actions, much less about image. So please help by giving them guidelines for costumes. Everyone will be glad you did!
We must remember that even costume dressing reflects our image and brand.
Enjoy the holiday and don’t eat too much candy! Oh, and please check your costume before leaving home.
Boo,
Nyda