Is Your Business Grabbing Attention in the Marketplace?
Greetings!
Consumers are bombarded with so many pieces of information being marketed from businesses, all vying for their attention. Buy my product or service is being yelled in so many different ways and different venues.
How can your company stand out? Your business logo and its design and color are critical.
Recently published consumer research survey results indicated your logo is the way to grab attention. Why, because consumers do not have time to read a lot of information to find out about you, your company, your product or service. Your goal is to make a convincing impression thus eliminating decision making—when the need is for your product or service, you want your company to immediately enter the minds of the consumers, and then they buy.
Your business logo or corporate concept should be able to grab attention with the design and color, say what you do, how you do it, both currently and in the future. Are the colors in the color palette of your logo or corporate concept targeted to your audience? Do they represent your industry? Is your tagline saying what you do and how you do it? Is your logo or corporate concept current, does it speak to the future, or is it outdated?
Your logo must look good in every medium. For example, an airline must ensure its logo looks good on a huge airplane, a ticket jacket, an employee uniform and its website…and the list goes on.
Think about your logo—does it meet these objectives? If so, that is great! If not, you may wish to step back and evaluate it.
There are several reasons to change, adjust or enhance your logo.
1. If the logo is out of date, your company will be perceived as such—and you do not want to appear to be your father’s Buick.
2. Your business model has changed.
3. A merger or acquisition has taken place.With the increased importance of grabbing attention in the marketplace and the short time in which to make a connection with your audience, make sure your logo can do the job.
Until next month,
Nyda
P. S. Check out the new format for the NC Mountain blog, I think you will really like it! I will be updating it again soon. At last….. http://www.nydabittmannneville.com/nc_test.htm
Join me as I blog and twit about my upcoming National Book Tour and Women’s Conference hosted by the Professional Woman Network. The tour begins in Louisville May 16th, followed by Atlanta, DC, LA and Orlando. To find out details and register for this one-of-a-kind event, click on www.NydaBittmannNeville.com and you will see the tour.