Consistency….
Greetings!
Today’s blog is on consistency.
When we speak to image and brand, consistency is key to creating a brand. We each have a image which is defined as a graphic picture or representation of someone which may be viewed as you think of them, or see another person. Brand then is the experience that someone has with you, your company, product or service. We all know that brands are not all created equal and some may be positive while others may be negative.
Today I attended the fifth annual YaYa Conference in Orlando where I was a speaker. While I was there networking I saw numerous people who I have had “experience” with over the years. I paused to think about their brand and were they consistent. My answers varied from definitely to a flat no. I then began to focus more on this word consistent as it relates to brand and wondered about myself. How consistent is my behavior, actions, communications, and interactions with others?
Which brings me to you….How do you consistently display your brand?